russian pavilion

"Every surface inside the top floor of the Russian Pavilion at the Venice Architecture Biennale is covered in QR codes, which visitors decode using tablet computers to explore ideas for a new Russian city dedicated to science." via dezeen  http://www.dezeen.com/2012/08/29/russian-pavilion-at-venice-architeture-biennale-2012/

rooftop qr code

"Phillips & Co.’s new proposition, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools — anyone who wants to raise their profile. In addition to catching the attention of the odd plane passing by, Phillips says in a statement that Google Earth has been downloaded 400 million times and “by integrating a readable code into the space-accessible profile, mobile users can access dynamic marketing programs, videos, digital coupons and other content while viewing the specific geographical location.” via mashable, Todd Wasserman