mediascapers

"Grab your GPS and get out of the car. Look at it. It still knows where you are, right? Walk to the end of the parking lot. When you get there — instead of Turn left or Turn right — you'll discover a whole new dimension to reality. Mediascapes are rich in interactivity — full of sound and music, images and text, videos and animation, narrative and dialog, all embedded in the space where you’re standing."